Fair work & market access
Reliable earning opportunities, transparent expectations and responsible routes to customers without hidden costs for makers.
Corporate Social Responsibility
CSR · Rural livelihoods · India
Crafting stronger livelihoods, together.
A long-term commitment to skilled artisans, rural craftspeople and women-led groups across Rajasthan and India—supporting dignified earning opportunities while valuable craft knowledge continues.
Our purpose
Skill, dignity and choice.
Craft carries knowledge, identity and earning potential. Working with an experienced NGO partner, we intend to listen first, build on skills that already exist and connect communities with opportunities that respect their time, agency and cultural heritage.
The programme will be shaped with participating communities—not imposed upon them—and will respond to the practical realities of rural work, household responsibilities and local leadership.
Geographic pathway
Rooted in Rajasthan. Connected across India.
01 · RAJASTHAN
Artisan communities & women-led groups
02 · PARTNERSHIP
Skills, production readiness & local leadership
03 · ACROSS INDIA
Responsible markets & resilient livelihoods
Where we will work
Four connected programme pillars
Women-led livelihoods
Skills, leadership and access to income designed around local realities and unpaid care responsibilities.
Skills & apprenticeships
Practical pathways for experienced makers to pass knowledge forward and younger craftspeople to build viable careers.
Community resilience
Stronger local organisations, production readiness and shared problem-solving without communities losing control of their work.
Women at the centre
Income is only one part of agency.
Women-led livelihood work should recognise time, mobility, safety, decision-making and leadership—not simply count participation.
Earning opportunity
Leadership
Safe participation
Collective strength
How the programme works
Local insight first. Measurable progress throughout.
- 01 Listen & map Understand skills, income patterns, priorities and constraints.
- 02 Co-design locally Agree goals with communities and the NGO partner.
- 03 Strengthen skills Support design, quality, costing and production readiness.
- 04 Connect markets Create transparent pathways to buyers and collaborators.
- 05 Measure & report Publish verified progress and adapt using evidence.
What we will report
Evidence before claims.
Targets will be agreed after community consultation and a baseline study.
Baseline pending
Artisan households reached
Baseline pending
Women participating and earning
Baseline pending
Skills and training hours
Baseline pending
Repeat purchase value reaching groups
Safeguards & accountability
Clear standards for responsible partnerships.
✓ Transparent partner selection
✓ Informed community consent
✓ Safe and dignified work
✓ Zero tolerance for child labour
✓ Responsible storytelling
✓ Accessible feedback channels
Programme targets and verified results will be published after NGO onboarding and baseline assessment.
Work with us
Partner with us for rural livelihoods.
We welcome conversations with NGOs, artisan collectives, women-led producer groups, designers, researchers and responsible businesses across Rajasthan and India.